Episode 52 · Published 2025-03-21 · 1h 59m
From Andrew’s post on X about this episode: Episode 52 with Claynosaurz 🦖🦕 “You couldn’t replace that in a million years. The quality of community supporters is one of the things that we know is super important Most businesses and new IP’s are trying to get views, trying to get people to watch, they’re measuring the
Watch on X
View this episode on X
Listen elsewhere
Topics covered
- Episode 52 with Claynosaurz “You couldn’t replace that in a million years.
- The quality of community supporters is one of the things that we know is super important Most businesses and new IP’s are trying to get views, trying to get people to watch, they’re measuring the wrong statistics.
- We are measuring community members” Timestamps:
Episode notes from Andrew
Episode 52 with Claynosaurz
“You couldn’t replace that in a million years. The quality of community supporters is one of the things that we know is super important Most businesses and new IP’s are trying to get views, trying to get people to watch, they’re measuring the wrong statistics. We are measuring community members”
Timestamps:
0:00:07 Pre-roll
0:01:14 Intro to @AndrewsaurP + @Cabanimation + @cgliuwilliam
0:06:42 Acquiring Disney or acquired by Disney
0:09:41 What makes a great story
0:13:18 What story Claynosaurz looks to tell
0:19:00 Clayno’s current age demographic + growing it
0:31:44 “Couldn’t replace that in a million years”
0:35:23 Plushies + organic UGC growth
0:42:19 Importance of delivering good experiences
0:46:00 Clayno’s trojan horse
0:50:25 Character development
0:57:15 What made Pokemon so successful
1:00:47 Next evolution of IP
1:08:08 “Built to be a TransMedia brand”
1:18:21 “Andrew changed everything”
1:23:30 Will relocating to join the team full time
1:27:00 Being a “Navy SEAL”
1:32:02 The 6 Human Needs
1:34:00 What Nic and Will are most excited about
1:38:56 Winning x14 2024 industry awards
1:44:03 Nic + Will’s professional experience
1:52:04 What’s next
1:53:00 Most emotional experiences