Episode 75 · Published 2026-04-08 · 1h 1m
From Andrew’s post on X about this episode: Episode 75 with Will the CEO of Cryptoys The next iteration of collectibles are digital products and the experiences they bring I really like what the team is with legacy IP and launching it onchain with custom experiences Kids today are more familiar with digital products
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Topics covered
- Digital toys/collectibles
- NFTs mainstream failure
- consumer crypto
- legacy IP onchain
Episode notes from Andrew
The next iteration of collectibles are digital products and the experiences they bring
I really like what the team is with legacy IP and launching it onchain with custom experiences
Kids today are more familiar with digital products than physical ones and the rest of the world is going to catch up
Timestamps:
5:12 How @willweinraub on getting into crypto before it was easy
9:31 Blind boxes, unboxing & why toys are going digital
14:51 Why NFTs failed mainstream adoption
19:49 Can collectibles ever feel organic again
23:31 Building @Cryptoys as a real consumer company
26:37 Digital toys vs physical toys (Tesla analogy)
31:16 What big IP actually wants from Web3
37:20 Founder mindset, kids & long-term thinking
49:54 @LucaNetz @AbstractChain and why it makes sense for consumer crypto